Launching a podcast with lots of listeners and streams doesn't have to be a farfetched goal. This resource guide will give you the blueprint to launch a winning podcast. This is the exact step by step process I used to create and launch a global trending podcast. The Hustle Inspires Hustle Podcast with Alex Quin has guests like Andy Frisella, Grant Cardone, Chris Voss, David Meltzer, Neil Patel, Elena Cardone, and Randi Zuckerberg. Supporters & listeners in 95+ countries have allowed the brand to reach over 180 Million impressions since the launch. The podcast has been featured on Hypebeast, Forbes, Yahoo!, and Thrive Global.
I was in your position once, researching ‘how do you start a podcast’ until the opportunity to start my own presented itself. My team and I have mastered podcasting through self teaching, guidance from experienced podcast building consultants, and making many mistakes along the way. However, we transformed those mistakes into lessons that propelled us forward. So we figured we’d put our knowledge and experience to good use and share it with you so you can dodge roadblocks. I’m about to walk you through the steps to starting a podcast so you can have the upper hand.
1. Decide on a show topic and format
2. Name the Show
3. Podcast Cover Art
4. Pick Hosts or Co Hosts
5. Show Description
6. Determine Core Values
7. Podcast Hosting Platform
8. Creating Your Podcast Trailer
9. Planning Podcast Episode
10. Website and Social Media
11. Podcast Equipment Checklist
12. Podcast Pre-Recording Checklist
13. Podcast Post Recording Checklist
14. Get reviews and give reviews
15. Podcast Marketing Material
16. Promoting your Podcast
17. Podcasting Softwares
18. Monetizing your podcast
FREQUENTLY ASKED QUESTIONS
If you’re starting a podcast, it doesn’t cost much depending on your budget. “But where should we begin?”, typically beginners spend between $150-$200 to get their starter podcast equipment. Assuming you already have a computer, your main core expenses will be just microphone, pop filter, and hosting company.
When I started my podcast, I used a $100 Blue Yeti microphone, a $15 pop filter, and paid $50 a month for a podcast hosting company that distributed my content across all platforms.
For Bigger Budgets
If you’re looking to purchase higher quality equipment, you will be spending between $375-$600+ on a quality microphone, cables, headphones, and audiobox interface.
Once you have your podcast set up, you will have a few other expenses:
Typically $50-$200+ depending on the experience of the designer. They’ll advise you on how to create a podcast cover that you can use for streaming platforms.
Typically $100-$200+ depending on the experience of the editor. Podcast editors can consult you on how to create a podcast intro and outro.
Typically $25-75+ depending on the experience of the editor.
Typically $50-$125+ depending on the experience of the designer.
You can find great talent that can do all of this on Fiverr. Make sure to negotiate your prices! If you plan on doing everything yourself, you will save a good amount of money but it’ll take quite a bit of time. You can research how to make a podcast cover or use websites like Canva as well. Pick your battles wisely.
You’re probably wondering, “how do podcasts make money”? There have been four different ways that my colleagues and I have managed to make money through podcasting.
1. Affiliate marketing
Become an affiliate partner with companies in your industry. Record ads or mention your affiliate code on your episodes (This is how you track sales). Make sure the products relate to your audience.
2. Paid sponsorships
Some companies are willing to pay ad space on your podcast to get attention from your listeners. They will either pay you based on downloads and will require a certain amount of downloads per episode. Others will be flexible and set up deals that benefit both parties, paying you a percentage of revenue driven from your show towards their business. In this case, you would be following a similar model to the affiliate marketing process.
3.Drive attention to your business
If you are a subject matter expert in a certain field, this is your opportunity to use your podcast as your platform. Speak on topics related to your industry and establish credibility and give value. Once your audience perceives you as an authority, they’ll most likely be interested in doing business with you in the form of consulting or potential business opportunities.
4.Making invaluable connections
As your podcast starts to grow, your online presence and connections will expand as well. You can invite notable guests to be on your podcast as a great way to interview and interact with high-level people in your industry. Besides having great guests, you’ll have the opportunity to connect with your listeners from around the world.
Now that you know how to make money from podcasts, you don’t need to only choose one method of revenue for your podcast. You can have both paid sponsorships and also drive attention to your business. This would create two streams of revenue, not making you a one-legged stool. However, it is very important that you understand how to monetize it and that you manage your own expectations. Nothing great or successful comes without hard work, persistence, and organization. If you are looking to become a millionaire off podcasting then you probably need to reevaluate your goals.
In my experience, the world of podcasting can be profitable as long as you know how to position yourself and as long as you understand that it's not going to happen overnight. Running a podcast and building a loyal audience takes time and effort.
If you are willing to work hard, be consistent, and hold yourself accountable to running a podcast, then yes it is worth it. Podcasts are one of the best ways to reach a target audience and create a loyal brand following. Whether you’re researching how to start a podcast on Spotify or Apple, the success of your podcast relies on your determination and effort.
It’s important to know how to release a podcast episode, but here are the easy steps to launching a podcast show. There’s multiple platforms your audience can use to tune into your show like Apple, Spotify, iHeart Radio, Google Podcasts, Amazon Music, Breaker, Stitcher, and more. Don’t forget to use other social media platforms like Instagram, Facebook, and Youtube to publish episodes. If you’re looking on how to start a podcast in 2021, you could also start posting sneak peeks to the launch of your podcast.
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