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July 23, 2025
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There’s a reason so many people are turning to digital products. No inventory to manage. No boxes to ship. Just ideas turned into value, delivered through a screen. From ebooks to templates, online courses to audio libraries, digital products are the kind of business that can run while you sleep and grow while you work on the next thing.
We’ve been in the trenches with creators and brands alike, helping turn skills into streams of income. And if you’re just getting started, this guide walks you through how to sell digital products online, step by step.
You'll get clear definitions, a rundown of top-selling product ideas, how to pick the right format for your strengths, and how to actually build your offer. We’ll also show you how to choose the best platform, price your product, launch with intention, and start bringing in sales. When the sales come in, we’ll cover how to grow from there.
This is not advice pulled from a trending thread or a recycled YouTube script. We're a community that’s helped real people build real revenue. This list, and everything around it, comes from what’s working right now.
So, what is a digital product? A digital product is any item that’s created, sold, and delivered online. There’s nothing to ship, nothing to store, and nothing to run out of. Think ebooks, courses, design templates, music files, stock photography, software, or private memberships. Customers pay, download, and start using it right away.
The value is in the repeatability. You make it once and keep selling it without starting from scratch each time. That means less overhead, fewer moving parts, and more room to focus on growing your offer or building the next one.
It comes down to control. With digital goods, creators decide what to build, how it looks, what it costs, and where it lives. There’s no need for storage space, shipping logistics, or physical inventory management. Just a direct line between you and your audience.
With more people working remotely, freelancing, and seeking independent income, digital products have become a smart, scalable way to build something sustainable.
They deliver speed, flexibility, and the chance to reach people anytime and anywhere without the overhead that slows most businesses down.
Selling digital products comes with a few key advantages that make them especially attractive in 2025.
First, there’s no physical inventory to manage. Once you’ve created your product, you can sell it over and over without adding more work or cost. It doesn’t matter if it’s your first customer or your thousandth, the effort stays the same. That leads to better margins and less overhead.
Second, delivery is instant and worldwide. A customer in Tokyo can buy your course while you’re asleep in Chicago. There’s nothing to ship, no delays, and no logistics to worry about. As soon as someone buys, they get access.
This kind of setup makes evergreen income possible. Sales can continue long after the product is built. And because startup costs are low, it’s a great option for beginners. All you really need is an idea, a computer, and a way to share it.
Compare that to dropshipping. While it also avoids holding inventory, dropshipping still depends on physical goods; shipping times, product quality, and supplier reliability all come into play. Digital products remove those risks completely. No suppliers, no packages, no refunds due to shipping delays. Just a product that lives online and works at scale.
Both have value, but they work very differently.
Physical products require materials, manufacturing, warehousing, packaging, and shipping. You also face the risk of leftover stock or unexpected costs from delays and returns.
Digital goods are simpler. You build once and sell as often as you like. The only real costs are your time and the platform that hosts your product. It doesn’t matter if you make ten sales or ten thousand, your process doesn’t have to change.
For most creators looking for flexibility, lower risk, and more control, digital tends to be the better starting point.
Most people are already stretched thin. Between work, family, and everything else, time is limited.
Digital products are flexible. They can be built in quiet moments. Before the house wakes up. After the shift ends. During the in-between.
There’s no need to show up every time someone places an order. Create it once, set it in motion, and let the system handle the rest.
It’s not another job. It’s an asset. One that grows quietly, making sales in the background while you move through your day. It’s simply one of the best side hustles from home.
The tools are simple. The model is repeatable. And for people looking to earn more without flipping their life upside down, this path makes sense.
A warehouse is unnecessary. So is inventory, staff, or upfront capital.
Digital products run lean. A simple file, a download link, and a clear offer can outperform businesses that take months to launch.
Plenty of creators spend $50 to $100 on their first product. A little polish, a bit of design help, maybe a freelance editor. From there, it earns. $1,000 a month isn’t uncommon. Sometimes more.
The margins are wide. And once it’s built, that product keeps moving without extra cost or effort. That’s the difference.
Many business models burn resources just to break even. This one starts strong and stays light.
Automation is what makes digital goods more than just side hustles.
One system, set up properly, can handle thousands of transactions without manual effort.
A customer sees your product, clicks a link, pays, and receives instant access. Emails go out. Follow-ups get sent. The sale is complete before you even notice it happened.
Gumroad, ConvertKit, Shopify, and Zapier make it possible to build something once and have it run on autopilot.
Not every business allows you to step away and still grow. This one does. That’s the advantage.
Quiet income. Built with intention. Delivered without friction.
Digital products are flexible, scalable, and built for specificity. You can focus on a narrow audience or a single problem, and still find buyers. That’s the beauty of this model.
Templates, guides, and tools built for niche use are in high demand. People are searching for faster solutions, clearer answers, and shortcuts that help them move.
Below, we share some great digital products to sell online. Each one has real earning potential when done well.
One of the most popular digital products to sell online, and for good reason. Ebooks are simple to create and easy to distribute. They can be short how-to resources or in-depth manuals.
Perfect for coaches, consultants, writers, and service providers. If you have a clear process or repeatable method, you can turn it into a guide.
Income tip: Priced between $9 and $29. Selling 200 to 500 copies each month can bring in $1,800 to $14,500.
Courses offer a powerful way to teach what you know. Most are built around video, but many also include worksheets, checklists, or bonus resources.
Popular topics include business strategy, creative skills, productivity, and software tutorials. The key is structure. Break your knowledge into clear steps that help people get a result.
Income tip: Charge $100 to $300 per student. With just 20 enrollments a month, that brings in $2,000 to $6,000.
Printables are a favorite in the productivity and personal development space. These can be daily planners, weekly layouts, budget sheets, or goal-setting journals.
Customers download the file and print it at home. No shipping needed. Just clean design, helpful prompts, and a clear purpose.
Income tip: Priced at $5 to $15 each. At 300 sales per month, that’s $1,500 to $4,500.
Templates save time. For business owners, freelancers, and content creators, they offer a shortcut to polished design.
Examples include social media post layouts, logo kits, flyer designs, or business cards. Sell them as individual files or bundled packs.
Income tip: Priced between $10 and $50 per template. At 100 sales per month, you’re looking at $1,000 to $5,000.
High-quality visuals are always in demand. Businesses, creators, and marketers are constantly looking for niche-specific images and b-roll they can use without licensing headaches.
Photographers and videographers can turn their libraries into recurring income by uploading collections to stock platforms or selling directly.
Income tip: Priced at $1 to $5 per download. With 500 downloads each month, that’s $500 to $2,500.
Thousands of websites launch every day, and many rely on WordPress. Custom themes and plugins offer those users the ability to personalize their site or add features without hiring a developer.
This is a great digital product to sell online for developers or designers who want to create once and sell repeatedly.
Income tip: Licenses typically range from $30 to $100. At 50 licenses per month, earnings can hit $1,500 to $5,000.
Mobile app templates help speed up development. These starter kits include basic layouts, user flows, and core functionality for iOS or Android apps.
Perfect for indie developers or agencies looking to cut down on build time. Templates can be sold on marketplaces or bundled as part of a toolkit.
Income tip: Priced between $50 and $200 per template. With 30 sales each month, potential earnings land between $1,500 and $6,000.
Email newsletters have become more than just updates. They’re now products. Paid subscriptions give readers access to curated tips, deep insights, or exclusive content in a specific niche.
Writers, coaches, analysts, and creators are using newsletters to build community and generate steady income month after month.
Income tip: Charge $5 to $20 per month. With 200 subscribers, monthly revenue can reach $1,000 to $4,000.
Podcasters, video editors, and content creators all need sound. That includes intro music, ambient loops, and royalty-free tracks tailored to specific moods or styles.
Producers and musicians can turn their back catalog into a digital store, offering ready-to-use audio assets.
Income tip: Priced at $5 to $20 per track. At 200 sales each month, earnings range from $1,000 to $4,000.
Designers are always on the hunt for fresh fonts and clean, functional icons. These assets help build a visual identity and save time during creative work.
If you have an eye for design, font creation, or icon packs can be both profitable and evergreen.
Income tip: Priced at $10 to $30 per pack. At 100 sales per month, monthly income can land between $1,000 and $3,000.
Small software tools can solve very specific problems. Think invoice generators, budget trackers, or habit loggers. These tools serve niche audiences and often run with minimal upkeep.
Creators with technical skills can build once and charge monthly, creating recurring revenue that scales with user growth.
Income tip: Subscriptions priced between $10 and $50 per month. With 100 to 200 users, earnings can reach $1,000 to $10,000 or more.
Digital wall art is a favorite among Etsy shoppers and home decor lovers. Customers download, print, and frame the artwork themselves.
Artists and illustrators can create collections that cater to different styles, rooms, or moods.
Income tip: Priced between $5 and $20 per print. At 200 monthly sales, earnings range from $1,000 to $4,000.
Pre-made content calendars help businesses and creators stay consistent. These calendars often include weekly schedules, caption starters, and content ideas tailored to specific industries.
Most buyers look for help across major platforms, especially Instagram and TikTok. That means content calendars now include reel ideas, trending audio suggestions, short-form video prompts, and tips for optimizing captions, hashtags, and visuals.
Creators want direction. These calendars offer structure without killing creativity, making it easier to show up online without staring at a blank screen.
Marketers and content strategists can create once and sell to thousands, turning a one-time effort into a long-term income stream.
Income tip: Priced between $15 and $50 per calendar. With 100 sales each month, earnings land between $1,500 and $5,000.
Businesses constantly need email copy that works. Pre-written templates for sales, outreach, onboarding, or marketing campaigns save time and increase conversions.
These packs are popular among freelancers, startups, and agencies looking for plug-and-play solutions.
Income tip: Priced between $20 and $75 per pack. At 100 monthly sales, revenue can reach $2,000 to $7,500.
AI-generated content is one of the fastest-growing categories in digital products. Businesses want faster workflows. Creators want shortcuts that work. Tools that generate logos, blog outlines, ad copy, and sales emails are getting picked up quickly.
You can build prompt libraries, niche content kits, or lightweight tools that produce useful results with minimal input. These digital goods save time and reduce creative friction.
Sellers use platforms like Gumroad or build their own SaaS portals. Shopify has already highlighted AI-generated tools and content as a top trend for digital products in 2025.
Income tip: Prices range from $10 for prompt packs to $99 for full access tools. Volume and niche targeting drive consistent sales.
The digital world is expanding fast. People spend more time in games, metaverse platforms, and virtual communities. With that shift comes demand for virtual goods; items that live entirely online.
Examples include avatars, character skins, digital accessories, and virtual land. These products allow users to personalize their space, express identity, or stand out in-game.
You can sell inside platform marketplaces or through your own branded site. Either way, virtual goods are now a major part of the digital economy.
Income tip: Prices vary from $5 for visual items to $500 or more for rare or premium assets. Strong communities drive repeat sales.
Consistency sells. People want simple tools to stay on track, build better habits, and keep their goals visible.
Popular formats include 30-day challenges, wellness journals, and gratitude logs. These can be delivered as digital planners or printable pages that fit into any self-improvement routine.
Lifestyle creators and coaches often use them as value-packed add-ons or stand-alone offers.
Income Tip: $3 to $10 per pack
Worksheets are a favorite among parents, tutors, and homeschoolers. Subjects range from early math and reading to handwriting and creative coloring.
Easy to download and print at home, these worksheets are practical, fun, and low-cost.
Perfect for Etsy education stores or digital shops focused on early learning.
Income Tip: $3 to $12 per pack
Weddings come with endless details. Printables help couples stay organized while adding a personal touch to their celebration.
Items include RSVP cards, seating charts, table numbers, and wedding planning checklists. Many sellers create themed bundles for seasonal sales.
Brides and planners are always searching for stylish, ready-to-use designs.
Income Tip: $10 to $40 per bundle
Presets help creators and brands achieve a consistent visual style with just a few clicks. Perfect for Instagram, portfolios, or ecommerce product photography.
Photographers and designers build collections for specific aesthetics; bright and airy, dark and moody, warm tones, or seasonal edits.
According to Outfy’s Etsy trends report, photo presets remain among the most popular digital goods.
Income Tip: $10 to $50 per pack
As more time is spent in augmented and virtual spaces, demand for creative visual tools continues to rise.
These include Snapchat and Instagram filters, face effects, and immersive add-ons for enterprise or virtual event apps.
Ideal for digital artists and developers working at the edge of visual experience.
Price: The price varies widely depending on complexity and platform
People are willing to pay for connection, guidance, and curated experiences. Membership communities offer that through group coaching, expert sessions, forums, or premium resources.
Built around a shared interest or outcome, they work well for coaches, creators, and educators with an engaged audience.
Recurring billing creates steady revenue month after month.
Income Tip: $10 to $100 per month per member
Spreadsheets may not be flashy, but they sell consistently. Buyers want easy tools to track spending, plan savings, or pay off debt.
Popular formats include monthly budgets, income trackers, and financial goal planners. Templates work in Google Sheets, Excel, or Notion.
Perfect for personal finance bloggers, families, or freelancers who want simple control over money.
Income tip: $5 to $20 with strong potential for repeat buyers
Health and wellness creators continue to see strong demand for planning tools. Fitness and meal planners help users stay consistent with workout routines, nutrition goals, and daily habits.
Popular items include workout logs, macro trackers, grocery lists, and meal prep guides. Products can be sold as themed digital packs or bundled by lifestyle and diet type.
Niche options like keto, vegan, or intermittent fasting add even more value.
Income tip: $7 to $25 per pack
Lead magnets are one of the most effective tools for growing an email list. Editable templates make it easier to launch checklists, quick-start guides, quizzes, and mini workbooks.
Perfect for marketers, bloggers, and business owners who want to offer value while collecting emails.
Pairing lead magnets with email templates creates a full funnel and increases upsell opportunities.
Income tip: $7 to $20 per template or bundle
Service providers need strong proposals to win business. Templates make it faster to send out professional-looking documents that clearly outline scope, pricing, and timelines.
These are popular among coaches, freelancers, agencies, and consultants.
Design them in Canva for a polished look, or keep things simple with Word or Google Docs.
Income tip: $15 to $40 per template
A solid pitch deck can make or break a presentation. These templates are built for startups, creators, and agencies needing to present ideas clearly and professionally.
Best sellers include customizable slide formats, icon sets, data charts, and placeholders for visuals and branding.
Ideal for funding pitches, service proposals, or client onboarding.
Income tip: $19 to $49 per template
Brand kits give businesses a full visual identity in one file. These digital products often include logos, brand colors, font pairings, and moodboards.
They’re especially useful for small business owners, freelancers, or creators launching new projects or rebrands.
Designers can package these for quick delivery and easy customization.
Income tip: $25 to $100 per kit
Mockups help sellers show off their digital products in a clean, professional way. These are perfect for ebooks, planners, mobile apps, desktop UIs, and more.
You can offer editable PSD files or Canva templates that let users plug in their own product visuals.
Mockups add polish and trust to a sales page, which means higher conversions.
Income tip: $10 to $35 per file or bundle
Notion is one of the most flexible tools for organizing work and life. Templates help users skip the setup and jump straight into action.
Popular layouts include content calendars, CRM dashboards, habit trackers, and project planners. These products appeal to freelancers, creators, students, and anyone looking to stay more organized.
Templates can be sold individually or grouped into themed kits.
Income tip: $7 to $30 per template
Instagram is a visual-first platform, and Canva templates help creators and businesses post faster with a polished look.
Top products include carousel post layouts, reel covers, story sets, and highlight icons. These templates are especially popular with coaches, influencers, and small business owners.
You can increase value by offering templates by niche. Real estate, fitness, beauty, and fashion are strong categories with active buyers.
Income tip: $15 to $50 per bundle
A well-designed resume can make a strong first impression. Templates give job seekers a head start with layouts built for clarity and professionalism.
Create versions for Canva, Word, or Google Docs. Include extras like matching cover letters and portfolio pages to add value.
These digital products are perfect for job seekers, freelancers, and recent grads building a personal brand.
Price: $10 to $25 per template or pack
There are two main ways to sell products online: using a marketplace or building your own store. Each path has trade-offs, and the best choice depends on your goals, experience, and comfort with tech.
Some sellers want speed and simplicity. Others want full control. Here's how to choose what fits best.
Marketplaces make it easy to start. Platforms like Etsy, Gumroad, and Udemy handle the setup, payment processing, and delivery for you. They also bring their own audience, which helps when you're just getting started.
This is a great way to test an idea or launch quickly without building a site. The trade-off is lower control over branding, limited customization, and platform fees on each sale.
Running your own store gives you full control. You own the customer experience from top to bottom. Platforms like Shopify or WooCommerce let you design your site, set your prices, and build your brand without restrictions.
You also get deeper analytics and flexible sales tools, but you’ll need to manage things like hosting, payment integration, and marketing.
This setup takes more effort upfront, but it gives you more long-term freedom.
Getting started is easier when you break it down. Every successful product launch follows the same core pattern: test, build, price, and release. Here’s a five-step plan for beginners:
Before creating anything, make sure people actually want it.
Start by surveying your audience or peers. Ask what they’re struggling with and what they’d pay to solve. Use Reddit, Facebook groups, and niche forums to spot repeated pain points.
Check Google Trends or keyword tools to see what people are actively searching for. Study competitors to find gaps or common themes.
When demand is clear, you’re ready to move forward.
You don’t need fancy equipment or advanced software to build something valuable. Start with tools made for creators.
Use Canva to design visuals, workbooks, or templates. Build your course on Teachable. Record clean audio with Audacity. Organize your content in Notion to keep things structured.
Keep it simple and clear. Most people overthink the first version. Focus on solving one problem well.
Tip: Done is better than perfect. Launch now, improve later.
Your product needs a home; a page that explains what it is, who it’s for, and why it matters.
Write clear, benefits-first copy. Add a strong call to action. Make the offer impossible to miss.
Use tools like ConvertKit, Leadpages, or Gumroad to build your landing page and connect your email funnel.
Line up pre-launch emails. Share teasers on social media. Ask partners or affiliates to help spread the word.
The goal is simple: get people ready to buy before the product is even live.
Pricing shapes how your product is perceived and how it performs. Get it right, and you build trust while protecting your margins.
There’s no one-size-fits-all number, but these two frameworks cover most digital offers.
A one-time payment gives buyers instant access. This works well for ebooks, templates, or toolkits that deliver quick value.
Subscriptions create consistent revenue and increase lifetime value. These are ideal for ongoing content like memberships, template libraries, or coaching communities.
Example:
• $27 ebook (one-time)
• $15/month design template club (subscription)
Pros of one-time: fast cash flow, simple setup
Cons: one sale per customer unless you upsell
Pros of subscription: steady income, better retention
Cons: more to manage, must deliver new value regularly
High-ticket offers bring in more revenue per sale. These could be $500+ courses, coaching programs, or private training sessions. They work best with warm leads and clear transformation.
Impulse buys are lower-cost items (under $30) that are easy to say yes to. These help build your list, increase trust, and create opportunities for follow-up sales.
Pair them together to increase the average order value. Offer bundles, upsells, or cross-sells that stack value without overwhelming the customer.
Example:
• $499 bootcamp with a $19 workbook add-on
• $9 mini-course that leads to a $97 premium course
Traffic doesn’t show up by accident. It’s built through smart marketing across three core channels: organic, owned, and paid. Each one supports the others. Together, they drive long-term results.
Traditional marketing (flyers, radio spots, print ads) rarely works for digital products. The audience lives online, and so should your strategy.
The focus needs to be on platforms where people are already searching, scrolling, and buying. Relevance, timing, and consistency matter more than big budgets or broad reach.
Start by answering the questions your audience is already searching for.
Write blog posts, publish helpful YouTube tutorials, and build landing pages that focus on buyer-intent keywords.
Target search terms like:
• how to start a journal
• best planner for ADHD
• simple budget spreadsheet template
This builds trust while bringing steady traffic to your offer. Every piece of content becomes a pathway to your product.
One of the simplest ways to grow your audience is by giving something valuable away for free.
Checklists, mini-courses, swipe files, or downloadable guides make great lead magnets. These are quick to create and give your audience a reason to subscribe.
Once someone signs up, an automated email sequence begins. This nurture funnel can educate, build trust, and eventually lead to a sales offer.
Tools like ConvertKit or MailerLite make it easy to automate this process. Set it once, and let it run in the background while your list grows and your product sells.
Organic growth is powerful, but sometimes you need to move faster. Paid ads can help. Start with Meta (Facebook/Instagram) or Google Ads to drive early traffic and test your offer.
Affiliate marketing is another way to expand your reach. Build a simple program that rewards others for referring sales. Offer 10 to 20 percent commissions to partners who promote your product to their audience.
Use affiliate networks or direct outreach to connect with creators in your niche. A few strong partnerships can lead to steady sales without running more ads.
Once your first product is live and selling, it’s time to think bigger.
Scaling doesn’t always mean more work. With the right systems and a few extra hands, you can grow without burning out.
Add upsells, expand your product line, and create bundles that increase value for your existing customers. Use automation to reduce repetitive tasks and free up time for strategy.
Automation keeps your business running while you focus on building.
Use Zapier to connect platforms and trigger actions. Set up email autoresponders in tools like ConvertKit or MailerLite.
Install membership plugins for gated content. Track everything with simple analytics dashboards to see what’s working and what needs attention.
The goal is to build a system that delivers, follows up, and improves without daily input.
You don’t have to do everything yourself. Hiring help gives you room to grow.
Start with a virtual assistant to manage routine tasks. Bring on a freelance designer to handle branding, product layouts, or social graphics.
If writing feels heavy, a copywriter can help refine your messaging, sales pages, or email funnels.
Outsourcing lets you focus on strategy and product quality, while others help you keep things moving.
Digital products give you freedom, flexibility, and the power to earn from what you know.
You’ve seen what they are, how they work, and which types are selling right now. You’ve explored platform options, learned how to build and price your offer, and mapped out a clear path for marketing and scaling.
Now it’s time to act.
Pick your idea. Validate the need. Build it, price it, and get it in front of the people who need it.
This isn’t about chasing trends. It’s about building something real and something useful.
Your first profitable digital product is closer than you think.
Elevate your entrepreneurial game with actionable advice and inspiring interviews from high-level entrepreneurs, business owners, and overall badasses in the game. Get more insight and inspiration on our blog posts, podcast episodes, or invite-only community.
Ebooks, online courses, templates, printables, stock photos, music tracks, and software tools are all great examples of digital products. They’re delivered instantly and require no physical shipping or inventory, making them ideal for low-overhead businesses.
Online courses and subscription-based tools are often the most profitable. They offer high perceived value, can be sold at premium prices, and allow creators to earn recurring revenue without repeating the production process each month.
Templates and checklists are the simplest to create. Tools like Canva or Google Docs make it easy to design and export them. These products solve specific problems and require very little tech knowledge to launch.
Both platforms allow digital product sales. Etsy is a great place to sell creative printables and templates. Amazon, on the other hand, supports Kindle books and software, but has more restrictions and less flexibility for niche product types.
A website helps with branding and control but isn’t required. Platforms like Gumroad, Podia, or Etsy let you sell digital items without building your own site. These tools handle payments, delivery, and customer access.
Top trends include AI-generated content, subscription newsletters, Notion templates, and productivity tools. Niche-specific products that save time or automate a task are especially popular among freelancers, creators, and remote teams.
Examples include ebooks, online courses, design templates, stock photos, music tracks, printable planners, Notion dashboards, and software tools. These are digital files customers download or access instantly after purchase, with no need for physical delivery.
You don’t need much to get started. A laptop with basic internet access is usually enough to create, upload, and manage your digital products. Most tools used for design, writing, and marketing run in the browser or as lightweight apps.
Gumroad, Etsy, and Shopify are all top choices. Gumroad is great for simplicity, Etsy offers built-in traffic, and Shopify gives full control. The best platform depends on your tech skill, niche, and long-term business goals.
Use platforms like Shopify, WordPress with WooCommerce, or Podia to build a digital storefront. These tools let you design pages, accept payments, and deliver files automatically; no coding required for most first-time creators or sellers.
Top sellers include AI tools, online courses, printable planners, Notion templates, and digital downloads for creators. Products that solve niche problems or save time are trending, especially those tailored to business owners, freelancers, and educators.
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
