How to Sell on Etsy in 2024: Beginner’s Guide

How to Sell on Etsy in 2024: Beginner’s Guide

Starting an Etsy business is a great way to develop your creative skills while making extra money. With the right strategy, you can build a successful shop that will bring in customers and rewards for years to come. But with so many sellers on the platform, it's important to stay ahead of the competition by keeping up with trends and understanding how to optimize your shop for success. This guide will provide beginners with an overview of how to sell on Etsy in 2024, including best practices for setting pricing, online marketing, and managing customer relationships. So buckle up, and let's dive in!

How To Open An Etsy Shop/Setting up Your Etsy Shop

Setting up an Etsy shop is a relatively straightforward process. Below, we discuss a step-by-step guide on how to create an Etsy shop:

Step by Step Guide to Sell On Etsy

1. Creating an Etsy Account

Step 1: To set up an Etsy account, go to and click on "Get Started."

Step 2: You can use your email address or connect through Google, Facebook, or Apple. If you already have an Etsy account (from shopping), login.

Step 3: Provide the necessary information to create your Etsy account, including your name and address.

Step 4: Set up two-factor authentication (2FA), an extra security layer to protect your account.

Step 5: Once you're done, hover to "Your account" and select the option "Sell on Etsy"

2. Choosing a Shop Name

When selecting a shop name, it's important to make sure that it is unique and memorable. You want customers to easily remember it so that they can find your shop in the future. To do this, you should avoid using obvious words like "shop" or "store" and instead opt for something more creative and personal. For example, if you make jewelry, you could include words like "gems" or "glitter."

It's also important to check if the shop name is available on all social media platforms and in other markets. To do this, simply search for the shop name on Etsy, Google, Facebook, and Twitter. If it's available, you're good to go! This way, you can ensure that your shop won't be confused with another business.

3. Writing a Shop Description

Your shop's description is an important part of your shop's presentation, as it can help customers understand what your store offers. It should include a few sentences about who you are and the items you offer. Try to write in a friendly, conversational tone that reflects your personality. You can also use keywords related to your products so that they will show up in search engine results.

Aside from these best practices, you should also consider adding your unique selling points, such as selling handmade items or offering free shipping. This way, customers will know what makes your shop stand out and will be more likely to check it out!

4. Setting Up Payment and Shipping Options

Your payment and shipping options are essential for setting up a successful shop. First, you'll need to turn on Etsy Payments. Using Etsy Payments is the simplest method to receive payments on Etsy. It enables buyers to utilize most payment methods to buy from your shop, and you receive direct deposits to your bank account.

To activate Etsy Payments, visit your payment settings. You'll need to provide your credit card and bank account details, as well as your residential address, for deposit purposes. In addition, you'll need to confirm your identity. The entire process should take less than 10 minutes.

Etsy offers its own payment processing service called Direct Checkout, or you can opt to use PayPal. Both of these services charge fees per transaction, so it's important to research the fees and compare them to ensure that you're getting the best deal.

Some other payment methods include:

  • Credit cards.
  • Debit/bank cards.
  • Etsy Gift Cards and Etsy Credits.
  • Apple Pay.
  • Google Pay.
  • Klarna Financing (United States)
  • Klarna installment payments (Australia, Canada, Spain, United Kingdom, United States)

Creating Product Listings

Now it's time to create product listings. This section will guide you through the process of creating a listing from start to finish.

How to Create an Etsy Account

5. Identifying Your Target Audience

Any seller on Etsy needs to understand their target audience and create content that resonates with them. By understanding the needs, interests, and desires of your target audience, you can tailor your product listings to appeal to them more effectively.

Knowing your target audience also helps you determine the best pricing for your products. For example, if your target audience is on the younger side, you may want to consider offering discounts or bundle deals.

1. Use Online Resources: Utilize the vast number of online resources available to gain insights into your target audience. These include social media platforms, blogs, forums, and review sites.

2. Gather Demographic Data: Track demographic data such as age range, income level, location, and gender in order to get a better understanding of who you are targeting with your product or service.

3. Conduct Surveys/Interviews: Interview existing customers or use surveys to gather further information about their needs and wants from your business.

4. Monitor Trends: Pay attention to industry trends in order to stay ahead of changes in customer behavior that may affect the success of your business's products or services.

There are various strategies you can use to identify and understand your target audience. By taking the time to gain a deep understanding of who you're targeting, you'll be able to create product listings that will draw in more potential buyers.

6. Researching Your Competition

Before creating your product listings, it's important to research your competition. This will help you identify which products and prices are most successful and how you can stand out from the competition.

A good way to analyze a competitor's listings is to compare the product details. Look at descriptions, images, and videos used to market the items. Compare them with your own product listing and identify any areas where you can improve.

If you notice that a competitor is using more detailed descriptions or high-quality visuals, consider making similar changes to your own product listings. Take note of what works for them, as well as any areas where they may be lacking. This will give you insights on how to create effective product listings that stand out from the competition.

7. Writing Effective Product Titles and Descriptions

Your product titles and descriptions should communicate the value of your products clearly, quickly, and accurately.

When writing titles, it's important to avoid being overly vague or generic. Instead, make sure to include words that are both relevant to your product and likely to be used in searches. It will also help if you use action words such as "buy" or "get" to make your titles more compelling.

And don't forget to provide detailed information about the features and benefits of your products. Include keywords that are likely to be used in searches so customers can easily find what they're looking for. You can incorporate keywords into your descriptions by using phrases such as "This product is perfect for..." or "Our best-selling item is..."

Include relevant information, such as sizing, the material used, and instructions on how to use the product. It would also be beneficial to include customer reviews, as these can help build trust and credibility.

8 Taking High-Quality Product Photos

Product photos are one of the most important elements of your product listings. Not only do they give customers a better idea of what the item looks like, but they also make it more likely that the listing will show up in search engine results.

Here are some tips for taking high-quality product photos:

1. Use Natural Lighting: Natural lighting is the best type of lighting for taking product photos. Avoid using flash, as it can wash out colors and create uneven shadows. Instead, try to take your photos near a window or outdoors in indirect sunlight. If you're shooting indoors, use lamps and light boxes to provide even lighting without creating harsh shadows.

2. Use a Tripod: To ensure that your photos are sharp and in focus, use a tripod or mount your camera on a stable surface. This will also help you keep your images consistent throughout each product listing.

3. Take Multiple Shots: Taking multiple shots of the same item from different angles will give customers a better idea of what the product looks like from all sides. This is especially important for 3D items, such as jewelry or home decor.

4. Include Props: Adding props to your photos can help make them more visually appealing and draw attention to specific features of the item. For example, if you're selling jewelry, you could include a mannequin or model wearing the item to give customers an idea of how it looks.

5. Edit Photos: Once you've taken your photos, edit them if necessary. This can be done using free photo-editing software such as Photoshop Elements or Gimp. This will help ensure that your photos are of the highest quality possible.

9. Setting Competitive Prices

There's one thing that customers care about more than anything else: value. To maximize the success of your product listings, it's important to set competitive prices that offer a good balance between quality and affordability.

Before setting a price for your products, research competitors' prices and factor in all costs associated with creating and shipping them. You should also consider what your target audience's price expectations are and adjust accordingly.

Once you've determined a price that works for both your business and customers, consider offering discounts or bundle deals if possible. This can help increase sales volume and generate more revenue in the long run.

Marketing and Promoting Your Etsy Shop

10. Utilizing Social Media Platforms

Social media is one of the best ways to promote your Etsy shop and drive traffic to your listings. Post images of your products on platforms such as Instagram, Twitter, and Facebook. You can also use these platforms to interact with customers, answer questions, and build relationships with potential buyers.

If you're worried about what to post, don't stress! Here are some 5 tips to get you started:

1. Post Informational content: Share information and tips related to your products, such as how to style jewelry or use a specific product.

2. Show Behind-the-Scenes content: Give customers an inside look at the process of creating and shipping your products by posting images of your studio, workspace, or factory.

3. Share User-Generated Content: Share images and stories from customers who have already purchased your products. This will help promote your items while also helping to build customer loyalty.

4. Host Giveaways and Contests: Host giveaways or contests on social media platforms, such as asking customers to submit a photo featuring one of your products for a chance to win something in return.

5. Engage with Other Brands: Reach out to other businesses in your space and engage with their content, as this will help increase visibility and reach for both parties.

11. Running Promotions and Sales

Etsy provides sellers with three methods to discount items in their shops: Sales, promo codes, and targeted offers. 

Promo Codes

Promotional codes are unique codes that can only be used once. Customers can enter these codes at checkout to receive a discount on their order, usually a percentage off the total price. To create a promotional code, you can follow these steps:

  1. On, go to your Shop Manager.
  2. In the Marketing tab, select Sales and Discounts.
  3. Next, click Create a promo code.
  4. Choose the discount options you want.
  5. Select the specific individual listings that can use the promo code, or choose "Add all active listings" to make all listings eligible for the promotion.
  6. Review the details for your promo code, and select Confirm and Create code.


Sales are when you discount a certain percentage off the price of all items in your shop. You can choose to make this promotion apply to all active listings or only specific listings. To run a sale in your shop, follow these steps:

To set up a sale or discount:

  1. On, go to your Shop Manager.
  2. Once done, the Marketing Tab will pop up; select Sales and Discounts.
  3. Select Run a sale.
  4. Choose between a Percentage off or Free standard shipping sale. 
  5. Use the customization feature to set parameters such as the discount amount and the countries where the offer is valid.
  6. Select Review and confirm.

Targeted Offers

Targeted offers are discounts that can be sent to select customers or groups of customers. For example, you may wish to offer a discount to customers who have previously purchased from your shop as a way of thanking them for their loyalty.

To send targeted offers to interested shoppers: 

  1. Head to your Shop Manager.
  2. In the Marketing tab section, choose Sales and Discounts.
  3. Find Automatically send offers to interested shoppers. 
  4. Select a targeted offer and select Set up.
  5. Choose the options you'd like for your campaign.
  6. Finish by selecting Create Offers.

12. Building an Email List

An email list is a great way to increase customer loyalty and build relationships with potential buyers. You can use an email list to send customers updates about new products and promotions, as well as to thank them for purchasing items from your shop.

Here are some tips on running successful email campaigns:

1. Include an Email Sign-up Form on Your Website: Adding a sign-up form to your website is a great way to collect email addresses from visitors who are already interested in your products.

2. Use Social Media Platforms: Utilize the power of social media platforms such as Instagram, Twitter, and Facebook to reach potential customers and encourage them to join your mailing list.

3. Offer Incentives for Joining: Give shoppers something extra when they join your email lists, such as access to exclusive discounts or free shipping on their first order.

4. Run Contests or Promotions: Hosting contests is another great way to acquire new subscribers while also creating hype around specific products or promotions you're running.

5. Send Follow-Up Emails After Purchases: Remind customers who have purchased items from you that they can stay updated on future promotions by joining your email list with a follow-up email after their purchase has been completed.

13. Collaborating with Other Etsy Sellers

Just as with any other field, Etsy requires collaboration and networking. Networking is a great way to reach new audiences, learn from one another, and ultimately increase sales.

Here are some tips for starting out:

1. Establish Partnerships with Other Sellers: Reach out to other sellers who produce products that complement your own. Offer collaborations such as discounts if customers purchase both of your items at the same time.

2. Join Etsy Teams: Joining an Etsy team is a great way to connect with other sellers and boost the visibility of your products. You can exchange ideas, tips, and advice on how to run successful businesses.

3. Create Joint Ventures: Collaborate with another seller by creating joint ventures such as ebooks, courses, or workshops. You can also create limited-edition collections with another seller and promote them together.

4. Develop Cross-Promotional Strategies: Develop strategies to cross-promote each other's products on social media. For example, you can each post a photo featuring the products of the other person on your respective accounts.

By leveraging the power of collaboration, you can reach more customers, build relationships with other sellers, and ultimately increase sales.

Understanding Etsy Fees and Payment Processing

How much does it cost to sell on Etsy? Well, fees are an unavoidable part of running an online business, and it's important to understand what you're paying for when selling on Etsy. There are three main types of fees on Etsy: listing fees, transaction fees, and payment processing fees.

14. Etsy Listing and Transaction Fees

The fees you pay to post your products for sale on Etsy are called listing fees. Each listing you post incurs a flat rate charge of $0.20 USD. The fee is charged per listing, whether or not the item sells. Once you publish an item, the fee is automatically charged to your payment account.

On the other hand, transaction fees are the fees that Etsy charges when a customer buys something from your shop. They are only collected on listings that actually sell and are separate from listing fees. The amount charged is 6.5% of the total order amount in the currency used for the listing.

One of the key strategies for adjusting prices and product listings to account for fees is to factor in the fees during pricing. For example, if you want to make a profit on an item that goes for $20, you should price it at $21.30. This takes into account the listing fee ($0.20) and the transaction fee (6.5% of $21.30, which is $1.39).

15. Payment Processing and Payouts

Etsy charges payment processing fees based on a fixed rate and a percentage of the total item price. The countries of the buyer and seller determine this rate and percentage. These fees are deducted from the total amount of the item, which includes shipping fees and applicable taxes.

Payouts are an important part of running a successful Etsy business, and it's important to understand how they work. When managing payouts, you can select your preferred payment method and frequency. For example, you can choose to receive payments via direct deposit or PayPal daily, weekly, or biweekly. All you have to do is wait for your funds to arrive in the selected payment method!

16. Taxes and Regulations

As a seller on Etsy, you are responsible for collecting and remitting applicable taxes. It's important to understand the taxes you need to collect based on your location and where your customers are located. It's also important to understand and comply with any local or international regulations that apply to your products and/or services.

It's important to know that you'll need to pay income tax on your earnings from selling products, which is typically the total amount earned minus business expenses. Even if you don't receive a Form 1099-K from Etsy, your sales income still needs to be reported on your tax return. If you live in a state that collects income tax, you will be required to pay state income tax on the net income earned from your sales on Etsy.

Growing and Scaling Your Etsy Shop

17. Analyzing Shop Data and Metrics

Etsy provides a host of data and metrics that you can use to monitor the performance of your shop. This includes information about the number of views, visits, favorites, and purchases for each product listing.

You can access your personalized shop and listing analytics on the sidebar under "Stats" in the Shop Manager. The overview section displays a quick summary of your shop's performance, and you can review performance over various periods. The information can help you determine where to focus your efforts based on your business goals.

The data obtained from your shop and listing analytics can also be used to determine which of your products are selling well, which areas of the world are bringing in the most sales, and who your ideal customers are. This information can help you adjust pricing models and promotions accordingly.

Analyzing Etsy Shop Data and Metrics

18. Expanding Your Product Line

Having just one product puts you at a great disadvantage on Etsy since customers prefer to shop around. To make your shop more successful, it's a good idea to expand your product line and offer products that complement each other.

For example, if you sell jewelry, you can also offer accessories like scarves or bags, which will likely draw in a larger audience and increase sales. You can also consider adding variations to your existing products, such as different sizes, colors, or materials.

It's important to remember that expanding your product line too quickly can be overwhelming and reduce the quality of service you offer.

Tips for expanding your product line include:

- Start slowly and add products gradually

- Consider what types of new products could complement your existing line

- Utilize market research to understand customer needs

- Offer variations on current products to increase appeal.

19. Outsourcing and Delegating Tasks

As your Etsy shop grows, it can become increasingly difficult to manage all the tasks associated with running a business. To simplify the process and free up more time for you to focus on growing your business, consider outsourcing or delegating some of the tasks in your shop. This could mean hiring a virtual assistant to help with customer service or contracting a photographer to handle product photography.

Hiring freelancers can be a great way to delegate certain tasks, but it's important to hire the right people for the job. Ensure you interview potential candidates and review their portfolios or resumes before deciding.

20. Scaling Up Your Operations

Scaling up your operations means expanding beyond the confines of an Etsy shop and taking on larger projects or orders. It involves investing in better tools and resources, such as faster shipping methods, better packing materials, and new payment processors. It would help if you also considered automating certain processes in order to save time and money.

Scaling up your business requires some investment, but it can be a great way to make more money and reach a wider customer base. To begin the scaling-up process, we suggest creating a comprehensive business plan. This should include your goals, strategies for achieving them, projected costs and expenses, and estimated profits.

Providing Good Customer Service

21. Communicating with Customers

They say a business is only as successful as its customer service. Good customer service on Etsy is critical for maintaining a healthy and profitable business. It's important to respond quickly to any questions or concerns that customers may have and ensure they are satisfied with their purchase.

Etsy provides a few tools to help you communicate with customers. This includes the Conversations page, where you can view and respond to customer messages in one place. You can also set up automated messages for customers purchasing items from your shop or leaving feedback.

Managing customers can be stressful, especially when you're just starting out on Etsy. To simplify the process, creating templates for customer service messages and using them whenever appropriate is a good idea. This will save time and ensure consistency in your interactions with customers.

22. Resolving Disputes

The most common disputes on Etsy involve items that have yet to be delivered or are significantly different from what is described in the listing. When this happens, it's important to communicate with customers and address their concerns quickly and professionally.

Fortunately, Etsy provides a resolution center to help you resolve customer disputes. The resolution center allows you to view all open cases and respond to customers in one place. If you find that you can't handle a dispute, you might need to escalate it.

To escalate a case to Etsy:

  1. On, go to Your account.
  2. Go to Purchases and Reviews.
  3. Select View case next to the order you are interested in.
  4. Select the case you want to escalate.
  5. Select Escalate.

Aside from the common issues, chargebacks and refunds are also important parts of managing customer disputes. You should make sure to read Etsy's policies on this before you start your shop.

Etsy Customer Reviews & Feedbacks

23. Encouraging Reviews and Feedback

Selling on Etsy is not only about getting orders. It's also important to collect customer feedback and encourage them to leave reviews on their purchases.

Encouraging customers to leave reviews and feedback is a great way to build trust in your shop and increase sales. Positive customer reviews can help create a sense of confidence and reliability, which will encourage potential customers to purchase from you.

To get more reviews, you can send personalized messages to customers who have made a purchase from your shop, thanking them for their purchase and asking for feedback. You can also create a discount code or offer special promotions in exchange for reviews.


Etsy is a great platform for selling products, but it takes time and effort to make your shop successful. So far, we've discussed strategies for improving your product listings, expanding your product line, outsourcing tasks, scaling up operations, providing good customer service, and encouraging reviews.

By using these strategies and staying up-to-date on the latest Etsy trends, you can maximize profits in your shop and build a successful business. Good luck!

Hustle Inspire Hustle

Frequently Asked Questions

How to start an Etsy shop with no money?

Starting an Etsy shop with no money is possible, but it requires careful planning and creative strategies. You'll need to think about ways to source and create your products without spending too much money. Some tips for starting an Etsy shop with no money include: using upcycled materials, operating from home, working with small batch production, negotiating lower costs with suppliers, and finding free or low-cost marketing strategies.

How to make money on Etsy without making anything?

You can make money without making anything on Etsy by being an affiliate. As an affiliate, you can promote other people's products and earn a commission for each sale. You can also become an Etsy seller by reselling items that you source elsewhere. Finally, if you have digital products or services like downloadable art prints, ebooks, or web design, these can be sold on Etsy without any physical products to make. 

Can you sell manufactured goods on Etsy?

In order to sell on Etsy, your product must fit into one of three categories: handmade, vintage, or craft supplies. This sets Etsy apart from other platforms like Amazon or eBay, where you can import and manufacture products to sell.

How to make a digital planner to sell on Etsy?

A digital planner is an alternative to a paper planner. It usually comes in the form of an interactive PDF that can be written using a stylus or tablet. To create a digital planner, you'll need to design the layout and create each page. You can also use a template or hire a designer for help. Once your planner is ready, you can upload it to Etsy, write a listing description, set up pricing, and start selling!

How to sell canvas designs on Etsy?

To sell Canva designs on Etsy, you'll need to create an account and then upload your designs as PDFs. Once you have created a listing with the design attached, customers can purchase it from your shop. It's important to remember that Etsy has certain rules about what types of digital products can be sold, so make sure to read their policies before getting started.

What are the most popular items to sell on Etsy?

The most popular items to sell on Etsy are handmade items such as jewelry, clothing, accessories, and home decor. Other popular categories include craft supplies like fabric and yarn, vintage items, and digital products like PDFs and ebooks. To determine the most popular items in your niche, you can use Etsy search metrics or look at what other successful shops are selling.

Alex Quin

Entrepreneur. Podcaster. Go-Getter.

Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.

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