In this episode of Hustle Inspires Hustle, Alex Quin spotlights Latin music powerhouse De La Ghetto, breaking down how he’s built a lasting brand through strategic collaborations, genre fluidity, and sharp media instincts. From his memorable verse on Bad Bunny’s “Acho PR” to his calculated hiatus and comeback, De La Ghetto reveals how he treats each release as a full campaign—balancing creativity with business acumen. He shares insights on staying grounded, leveraging authenticity, and aligning visuals and timing to elevate his presence. This episode offers valuable lessons in branding, consistency, and navigating the evolving music landscape with intention.\
00:00 — Alex Quin introduces the Spotlight Series and De La Ghetto's impact
01:14 — The story behind the “Acho PR” feature with Bad Bunny
02:30 — In-studio chemistry, process, and quick turnaround
03:06 — On Bad Bunny's humility and longstanding connection
04:23 — Dela’s genre versatility and global music collaborations
05:15 — Strategic brand focus and return to solo projects
05:43 — How De La Ghetto wants to be remembered
06:00+ — Final thoughts on branding, strategy, and artistic identity
“I come from the gutter, from the gully.”
— De La Ghetto
“Be good, but don’t be a fool.”
— De La Ghetto
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
