How a Shoelace Turned into a Million Dollar Business ft. Daniel Kasidi (CEO of Rastaclat) with Alex Quin | EP 49

Episode Description

Alex Quin chats with Daniel Kasidi, founder and CEO of Rastaclat. Daniel came to America from Kenya at the age of 5 and grew up with the goal to “always do good for yourself and others and to always seek the positive.” Alex and Daniel share stories from their first small businesses in highschool and how they rose to the top. In this episode, learn how to keep learning even during a pandemic. There is always more than one way to acquire knowledge such as books, webinars and more. Listen to Daniel’s journey about how he went from a homemade shoelace bracelet, to working with top brands like Levi’s and Disney, and ending with starting his own company, Rastaclat.

Wisdom Nuggets

If you want to be a professional, if you want to start a brand. You need to give yourself the experience. Because a lot of times we think we know everything, but we really don’t know what we don’t know. 

Find like minded people that you have synergy with, so that you can learn from each other. 

If you’re home or wherever you are right now and it doesn’t seem like you have things lined up, thats fine. That’s usually where we all start. 

Podcast Outline

[01:15] What's going on everyone 

[02:04] It’s a long journey in entrepreneurship 

[02:30] Let’s hear a little bit about your life

[03:02] The original go-fund me

[03:31] Next thing you know I'm hoping on a plane 

[04:36] When I was a teenager

[04:59] Skateboarding was that one thing

[05:55] This is before influencers we’re a thing

[06:09] That really led to me falling in love with fashion 

[06:41] My entrepreneurial light went on 

[07:22] I didn’t know how to scale it 

[07:46] We found our what and our why

[09:57] You never know how early or how late you’re gonna run into what you love doing

[10:09] You worked at Levis, and you worked a little bit with Disney

[10:44] I signed up for east coast sales rep 

[12:40] I never lost that fire and that idea

[13:13] If you want to be a professional 

[14:17] 20 years later

[15:00] BREAK

[15:52] It’s more than just the product 

[16:25] You gotta always be at the cusp of what’s new 

[16:40] What is your customer journey like

[17:27] What it was last year, is different than this year

[18:50] Find like minded people

[19:37] Remain consistent during difficult times

[20:17] Play bigger (book)

[21:07] Different forms of learning 

[23:52] Who are the category kings

[24:22] Implementing that knowledge

[25:44] Visual Hammer (book) 

[26:07] You never stop learning 

[26:19] You’re gonna be studying the rest of your life

Daniel Kasidi & Alex Quin Hustle Inspires Hustle Podcast

Power Quotes

“There's definitely more than one way to skin the cat” - Daniel Kasidi 
“Stay true to you to your why and your brand promise”  - Daniel Kasidi 
“Remain consistent in difficult  times, find excellent mentors, educate yourself, read the right books, whatever the industry may be.” - Alex Quin


Alex Quin’s Instagram

Hustle Inspires Hustle App

Hustle Inspires Hustle Instagram

Daniel Kasidi Instagram

Daniel Kasidi Linkedin

Rastaclat Website

Daniel Kasidi  Hustle Inspires Hustle

For your binging pleasure

Alex Quin

Entrepreneur. Podcaster. Go-Getter.

Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.

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