Fara Rosenzweig: Automating Social Media DMs - #69
In this episode, Alex Quin chats with Fara Rosenzweig, Head of Content at ManyChat. Fara has over 15 years experience working in the media and communications industry
In this episode, Alex Quin chats with Fara Rosenzweig, Head of Content at ManyChat. Fara has over 15 years experience working in the media and communications industry. Along with that, she is also an Emmy-award recipient, producing, writing, and editing content for various outlets over the past several years. All while growing content marketing teams from the ground up to drive business growth.
ManyChat helps small businesses grow by simplifying "the marketing stuff" for them. Every entrepreneur has a unique story to offer the world but they’re not always experts at the marketing stuff: launching campaigns, acquiring leads, or optimizing funnels. If you don’t do the marketing right it can break your business. ManyChat helps automate your business communication and marketing through personalised bots that will interact with customers in the tone and style that you decide. It helps reduce response time to customers exponentially and can pick up on keywords across a variety of platforms to respond to consumers in the way they most prefer.
[01:15] What's going on everyone
[02:00] What ManyChat is and how it helps businesses
[05:20] The uses and benefits of using ManyChat
[12:36] Hey (break)
[13:30] The power of Instagram and how ManyChat works on it
[20:04] Messenger marketing can’t be ignored
[21:14] The game changer for staying ahead in social media marketing
[22:00] Helping businesses understand their customers behaviour and preferences
[24:10] Marketing education and content through ManyChat
[25:20] The intuitiveness and ease for people using ManyChat
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.