What is ManyChat?

ManyChat is a chat marketing ecosystem that creates simple, personalized customer experiences through Facebook Messenger, SMS, and email. This platform gives users the ability to build their own Bot in minutes. 

Your Bot can be used to sell your products, book appointments, nurture leads, and build customer relationships.

“ManyChat is a global chatbot automation platform that combines the power of Messenger, SMS, and email to help almost 2 million businesses across 190 countries engage and support billions of their customers in real-time and at scale.” - Fara Rosenzweig (Head of Content at ManyChat)

What Happened?

ManyChat has announced that it will be partnering with Instagram to bring the power of personalized chat Marketing to Instagram’s 1 Billion users. Instagram selected ManyChat to be a partner due to their ample experience in helping millions of businesses manage customer experiences at scale. The platform allows businesses to tag specific chats and contacts with sales-funnel information, leading to a more personalized experience that attracts new customers and drives sales.

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This partnership will also allow you to combine Instagram with Messenger and WhatsApp. 

Your customers will now be able to interact with your products or services on Instagram and message your business directly with any questions or concerns. ManyChat’s integration will allow you to automate conversations that can answer common questions your customers on Instagram may have. 

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How will it help?

1. It could automate the way you explain what your product or service does.
2. It will effortlessly gather information about the customer or prospect through a live chat experience.
3. You will be able to deliver informative content that will nurture potential customers towards a sale. 

ManyChat also connects to the tools you may already use like: 

• Shopify
• Google Sheets
• MailChimp
• HubSpot
• ConvertKit
• Zapier

This will seamlessly integrate with your communications systems to improve performance and productivity. Instagram’s partnership with ManyChat will help eCommerce and service based businesses manage customer conversations at all stages of the buying cycle.

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Why is it important?

You will have the ability to automate your process from pre-purchase inquiries to post-purchase customer support.

“Brands will also be able to automate welcome messages and replies to common user questions, but more importantly, have an automated method to escalate the conversation to a live agent. Live agents can assign conversations amongst team members, manually or automatically, boosting higher customer satisfaction and reducing support response times.” - ManyChat

For more info on ManyChat x Instagram visit https://manychat.com/product/instagram