Business
Sydney Miller: Building HOUSEWORK into a Disruptive Fitness Brand - #181
Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand.
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In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.
[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller
[00:02:15] Sydney’s start in fitness and SoulCycle background
[00:04:42] Birth of HOUSEWORK and early brand decisions
[00:08:03] Going digital during the pandemic
[00:11:12] Launching the flagship NYC studio
[00:14:35] Balancing tech with in-person experience
[00:17:56] Building community: real talk and practical strategies
[00:21:45] Why branding early mattered
[00:26:22] Niche focus and why it works
[00:30:11] The real cost of entrepreneurship
[00:34:20] Marketing, visibility, and staying consistent online
[00:39:48] Future of HOUSEWORK and possible Miami studio
[00:43:00] Final thoughts on legacy and empowerment
Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.
Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.
The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can’t replace.
Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.
From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.
"Even if you're not tech-savvy, you can still execute with the right team." – Alex Quin
"You have to just listen to your gut and make moves." – Sydney Miller
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
