In this podcast, Alex interviews Josh Troy, founder of the WFS (Wires From Strangers) Group. The WFS group is a brand that helps businesses scale integrity-based sales operations. Together, they talk about building offers and why crafting a pitch before reaching out is essential. Finally, they tackle common mistakes, and obstacles salespeople make when scaling their business.
Alex: (00:18) This is Josh Troy, founder of the WFS group. What's up, man. Thanks for jumping
Alex: (00:27) let's give everybody a little bit of context. We met at Jeremy's Q2, my back Q3 inner circle mastermind. It was a fantastic weekend. You presented; I was really blown away by your presentation.
Alex: (01:15) There's a ton of marketing agency owners in there doing six figures a month, seven figures a month. And ultimately, we're all here to help each other out. And that's what we wanna do on this podcast today.
Alex: (01:52) So what's up with Wires From Strangers? How did this come to life?
Josh: (01:56) Yeah. So first of all, so wires from strangers, we also call it WFS group. We scale integrity-based sales operations. And I think that was the presentation that you heard me speak on at the mastermind. It was like my 10 best nuggets for scaling integrity-based sales operations.
Alex: (03:34) A lot of people have a great offer. They have a great business, but they have sales; it’s happened to me in my businesses.
Alex: (05:34) So what, what are the biggest mistakes you see people usually make in their sales system.
Josh: (07:12) Pitch design is one of the main ones. People don't spend enough time, really diving deep into how their offer needs to be pitched to resonate.
Josh: (10:01) Offer, design pitch, design, process design.
Alex: (13:23) A lot of the time I notice, especially because I've been in digital marketing for a while, is that not every time digital marketers care to see the process all the way through
Alex: (14:11) There's a whole lot to it to finally get them on the phone. And even after you get them on the phone to get the deal closed.
Josh: (17:39) There's three things to me that I've, and I didn't always know this.
Josh: (23:27) I'm 29 now I was 20. Then this is almost a decade ago. I had to explain to people why videos were a smart thing to pay for as a business.
Alex: (23:42) To have a video production was like something really glamorous because at most what was working was photos. Instagram was popping at that point.
Josh: (23:56) Totally. I mean dude, at the time back, I mean just a couple years before that the only people that were producing like videos and commercials and ads were the biggest companies in the world that could pay for TV.
Josh: (26:10) I'll say side note real quick. If there's somebody that's listening to this by chance, that's a server right now. The first thing that you should do is go get a job at a high end restaurant, cuz you'll triple your pay overnight doing the same exact thing.
Josh: (29:50)That's it, man. So going back real quick, I'll wrap this up for you on the, on the story of like how it kind of continued to evolve is so I, I started iron wall now, the video marketing company. So that was, I, I built the entire thing from cold calling.
Josh: (31:57) So I have so much strategy and structure around the first minute of a, of a cold call because here's the other thing about a cold call.
Alex: (36:47) That's why, so I love sales and marketing. Like you specifically sales marketing on my end because ultimately you could apply that to anything that, that skill sort of selling.
Josh: (38:33) Anything, anything that you want to be repeatable, you're gonna wanna have process documentation for. So it's not just for sales for really anything you wanna do.
Josh: (40:48) What is the most repeatable high leverage action that you need? Make your, make your SOPs for that first.
Alex: (42:09)Troy, man, I really appreciate you jumping on. I really hope we could continue this conversation in the future cuz I find a lot of value in what you do.
“Anything that you want to be repeatable, you're going to want to have a processed documentation for. So it's not just for sales, its really for anything you want to do. ” - Josh Troy
In this podcast episode, Alex Quin hosts Tom Wheelwright, a renowned entrepreneur, CPA, and author of "Tax Free Wealth," on the "Hustle Inspires Hustle" podcast. Alex begins by emphasizing the podcast's focus on entrepreneurship and self-development, highlighting the valuable insights listeners can gain from top entrepreneurs and business leaders. Tom shares his journey from growing up in a Mormon family to becoming a missionary in France, which he credits as the start of his entrepreneurial spirit. He recounts his career progression, including his time at Ernst & Young, running his own CPA firm, and his collaboration with Robert Kiyosaki of "Rich Dad Poor Dad" fame.
On this episode of Hustle Inspires Hustle, Alex Quin interviews Joshua Church, the co-founder of Edge Theory Labs. Joshua explains that cold immersion does not need to be as extreme as people think, and that a temperature of 57°F (14°C) is enough to experience the benefits. He shares his experience of taking ice baths in high school and then in Iceland, and how it has become a popular trend among the general market. Joshua encourages listeners to take small steps and push themselves out of their comfort zone in order to reach their goals.
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.