Scaling a startup requires more than a great idea — you need the right infrastructure for computing power, data storage and other operational resources. Cloud computing is a strategic business advantage, especially for those seeking budget-friendly scalability and advanced tools.
Startup business ideas are on the rise. Over 5.5 million business applications were filed in 2025, up from 2.8 million in 2015. Although growing a small business is the goal, it also presents challenges. You may struggle to adapt to market demands quickly, have capital tied up in hardware or encounter operational bottlenecks.
Physical infrastructure often has high up-front costs and requires ongoing maintenance. Your fast-growing small business may not have the capital to afford local servers or the IT knowledge to manage them effectively. Cloud adoption may be the scalable, cost-effective solution your business needs to succeed.
Cloud computing uses a network of remote servers to store, manage and process data. A public cloud network is enabled over the internet, rather than on a local server or personal computer. It is fast and secure from almost any device. The most common service models for businesses to choose from are:
The digital landscape is rapidly evolving. A CNCF report found that 89% of organizations used cloud computing technologies in 2024. The technology’s adoption is continuing to rise across industries. Startups that join this trend can overcome technical challenges and gain a competitive edge.
Photo by Jaffer Nizami on Unsplash
Organizations can future-proof their information and operations by optimizing them for cloud development. Consider the tangible advantages of cloud adoption for a growing business.
These services employ a pay-as-you-go model, in which startups only pay for the resources needed at their current business stage. Companies can scale more easily and access data from anywhere with an internet connection, such as through a web browser or app. It is an excellent way for newer businesses to integrate advanced services and technology, such as machine learning, that they couldn’t otherwise build themselves.
Reputable cloud computing service providers employ dedicated security teams to keep your business information protected. Moving to the cloud actually enhances security for 94% of businesses. These services can provide advanced security controls, such as data encryption, multi-factor authentication and security audits. Automatic data duplications support business continuity, even in the event of disaster or data loss.
Hardware often has massive up-front costs that can drain a small business’s budget. With a cloud computing platform, you can select only the tools and resources you need. As your website experiences more traffic, you can seamlessly scale power, storage and processing requirements. This preserves cash flow.
With cloud access, businesses can launch products or services more quickly than with localized infrastructure. It removes barriers associated with traditional infrastructure by providing on-demand, fully managed services and running automatic performance tests. The cloud can better support rapid prototyping, testing and deployment for a small business.
Cloud adoption can better support hybrid and remote teams. Since employees can access data and resources anywhere over the internet, they don’t have to be local. This creates a broader talent pool and enhances remote accessibility. Attempting to handle everything yourself can lead to burnout, so it is often beneficial to delegate tasks to other team members and a trusted cloud computing partner.
By utilizing on-demand cloud computing, entrepreneurs can expand their businesses and gain a competitive advantage. Here is how to get started:
Following these steps will help you build a scalable and cost-effective cloud foundation and achieve the agility and innovation needed for sustainable growth.
In addition to IaaS, PaaS and SaaS, there are other approaches to consider. On-premises private clouds are hosted within an organization’s own data center, providing cloud advantages with enhanced security. Hybrid cloud environments use both public and private infrastructure. Other options include distributed computing, which utilizes the “edge” of a network where data is stored, and software-based alternatives.
To determine your best fit for data authentication, processing, storage and other necessary functionalities, an entrepreneur must consider the skills, time and capital needed to manage infrastructure and meet business needs effectively.
Focus on innovation and growth while the cloud processes and protects your data. Cloud adoption offers up-to-date computing infrastructure and configurable computing resources, enabling long-term growth. This enables you to remain agile in a dynamic digital landscape, ready to pivot and scale whenever an opportunity arises. By embracing the cloud, you are providing your startup with the powerful and secure foundation it needs to compete and succeed.
* This post is written in collaboration with our guest contributor, who has financially supported its publication.
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
