How to Use Instagram for Business | Episode #03
September 26, 2020
CONTRIBUTOR:
MIchelle.C
In the short and sweet “education nugget” podcast, Alex Quin shares insights of networking with Instagram. While many people associate networking with LinkedIn, Alex shows why Instagram can be a powerful tool for growing your business, establishing new relationships, and creating an incredible portfolio.
In this conversation, Alex Quin shared the following wisdom nuggets:
● How to use Instagram in different ways to network effectively
● Networking right on Instagram
● Using Instagram as a digital portfolio
● How to show (and get) value while networking
[1:31] Using Instagram Stories, and DMs to network
[2:43] The power of social media and connections
[4:00] Why IG is a great place for a portfolio
[5:00] Why it’s important to show value
[8:00] Why you need to share more than “Hi” & Alex’s challenge
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Instagram is one of the biggest social media platforms today. It has over one billion monthly active users and can help you reach a diverse audience. However, it is important to make sure you have a good approach plan if you plan to use it for business. Instagram is a highly competitive platform, and mistakes on it can set you back by significantly. Here are some tips on how to use Instagram for business and help you avoid making these mistakes:
The bio section is the first thing people see when they visit your profile. It provides a highly visible space for you to promote your products or services. You can put a link to your website, other social media profiles, portfolios, etc. in the bio. Use the space to display your elevator pitch and showcase who you are as a brand.
The highlights section is ideal for displaying noteworthy content and interactions. It also allows your followers to find the content they want to see easily. You can pin things like events, product launches, ad campaigns, testimonials, awards, etc. To make things even more aesthetically pleasing, create captivating highlight covers to make your profile look clean and organized.
A lot of people overlook the power of the Instagram direct message. As marketers we are aware that we have to invest time and energy into platforms where our customers are spending the most time. Instagram is a great place to generate leads or open doors of opportunity. You can personalize video messages reaching out to your prospect on the DM telling them exactly what you’re trying to do and what you are looking to bring to the table. (Value upfront). This method has done wonders for me when paired with all the tips in this post.
Modern consumers prefer personal interactions over generic content, which is one of the reasons why Instagram stories have become so popular. You can use this as a tool to make quick and personal introductions. Just mention who you are, what you want to accomplish, and how you can help the target audience. Make sure you provide some value before asking anything in return. You’ll have the best interaction if you speak confidently and with authority.
These are some of the best tips on how to use Instagram for business. This platform is effective because images and videos are more appealing than text. Visuals attract more audience than articles. You can get a lot of engagement if you play your cards right and have a good strategy in mind. Focus on building and retaining the audience through engaging content.
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