In this episode, Alex Quin chats with Robert W. Bly (aka Bob Bly). He is a professional writer, speaker, and marketing consultant with over four decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers, Secrets of a Freelance Writer, The Copywriter's Handbook, and The Elements of Business Writing. Bob Bly is famously known as “The World's Best Copywriter”. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.
[01:15] What's going on everyone
[01:46] The Copywriter's Handbook
[03:10] Bob Bly - Chemist or Copywriter?
[04:38] Publishing his first book at 27
[05:50] The rundown on copywriting and why it is so important
[07:30] Catch yourself making mistakes. Don’t let others catch them.
[08:10] The 25:50:25 formula
[09:20] School is never out for the broke
[10:20] Learning is only valuable when you apply it
[11:34] Self-education is like the Sunday New York Times
[12:20] It is important to go to events and conferences
[13:22] Hey (break)
[14:46] The Big Book Of Words That Sell
[16:08] Do you love to work?
[17:18] Bob Bly’s client portfolio
[18:32] There is less competition when you pick something more technical
[19:52] Run with a lean team, but talented team
[20:32] Can copywriting be automated through AI?
[22:00] Check out Conversion.ai
[23:24] How does Bob want to be remembered?
[24:16] Connect with Bob Bly
[25:14] Three letter domains can be sold for $8 million dollars!