Have you ever thought about starting a clothing company? Alex chats about having a family aspect in your business and establishing your core values. Andres Restrepo, CEO of Palmeramia, shares his story about how the world recognized clothing brand, Palmeramia, and how they became so successful. Listen in and learn how building a community can be a way to help marketing your brand tremendously. Learn how to change your life and your business aspect into something that can flourish and something you are passionate about.
Wisdom Nuggets:
Make sure that you're not just being transactional, make sure that you're creating an impact and creating an emotion. You want them to see your value and your positive mindset. You start to build your community little by little and that's how you get customers for life.
It helps when you build a community, that community can help you spread the word about your brand. As your community gets stronger and you continue to give your audience what they want to wear, it starts becoming a lifestyle. Instead of selling them an item of clothing, you are selling them a feeling.
Podcast Outline:
[01:38] People need to hear the story
[01:53] You guys have an amazon clothing brand
[02:33] We have our fifth anniversary coming up
[04:09] We have this idea to start a clothing brand
[05:00] So what was the first piece of clothing you guys made
[05:39] We found a printing and embroidery shop
[06:25] We started with credit cards and savings
[07:00] We didn’t know what we we’re getting ourselves into
[08:39] The logo is eye catching
[09:42] You guys didn't get funding
[10:41] People like your brand
[11:59] Simple elegance
[12:34] Approach the celebrities in a human way
[14:00] What's been one of the biggest things you've learned.
[15:50] Things don't always work how you expect them too.
[15:47] Hey (Break)
[16:27] Want to start an ecommerce brand
[18:22] Looking to network and looking to make connections
[18:50] The goal of marketing
[20:38] First impression do I like it or not
[21:21] Keep the perspective fresh
[22:30] We wanted to find a way to help
[22:40] DNA of the company
[22:50] Help people who don’t have access to clean water around the world
[25:13] The most satisfying experiences of our entire life
[27:01] That’s where the networking comes in
[29:05] It's nice to have help sometimes
[31:00] You want them to value you
[31:46] If your happy it goes a long way
[36:25] See you guys next week
Power Quotes:
We want the clothes to represent who we are, we don't want to act different because an influencer is wearing a brand. - Andres Restrepo
When you wear something that you feel really good in, it boosts your ego. - Andres Restrepo
The goal of marketing is to build a community - Andres Restrepo
You wanna solve a problem, not create one. And you wanna make money while you solve that problem - Alex Quin
Don’t forget to check out the Hustle Inspires Hustle podcast website for previous episodes, inspiration-driven wallpapers, and more!
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
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