If you’ve ever looked at your overflowing closet and thought, “Could this be my next side hustle?”, you’re not alone. Selling on Poshmark has become a popular way for entrepreneurs, stay‑at‑home parents and fashion lovers to turn unused clothes into meaningful income.
But there’s more to success on this social marketplace than simply listing an item. You’ll need to master Poshmark’s unique platform etiquette, understand its fee structure, perfect your photos, and build momentum with consistent sharing and smart offers.
This guide will show you how to sell on Poshmark by breaking down the key steps and strategies needed to thrive on the platform.
If you're wondering how to sell on Poshmark, the first crucial step is setting up your closet. A well-organized closet with a clear niche not only attracts buyers but also makes your listings easier to navigate. Let’s go over how to set up your Poshmark closet for success.
Start with a clear niche. A focused closet (vintage denim, athleisure, or minimalist staples) gives buyers something to latch onto.
Create a clean logo and write a short bio mentioning smoke/pet‑free, fast shipping, and your niche.
Use Poshmark’s Closet Sections to organise items by category and size, and pin a “bundle and save” policy to encourage multi‑item orders. A friendly introduction sets the tone for trust and repeat buyers.
Don’t feel like you have to list everything at once. Start with a small, curated selection of maybe five items that are in excellent condition.
Make sure to choose items that have similar sales comps on Poshmark so you can price them confidently. Mix it up with different price points, like a budget-friendly piece around $20, a mid-tier item around $40, and a standout item that’s priced at $80 or more.
If you're planning to sell jewelry or accessories, add one piece to get a feel for that category. Starting small helps you learn the platform without getting overwhelmed.
Poshmark rewards community participation and transparency, so it’s important to keep your communications and transactions on-platform to avoid being flagged.
Share your listings responsibly, as spamming can annoy followers. Answer questions quickly and always disclose any flaws with close-up photos.
Use a consistent condition scale (New With Tags, Like New, Excellent, Good, Fair) and save a canned response for common details like sizing, materials, and care instructions. Being transparent helps prevent returns and builds a positive reputation on the platform.
Understanding Poshmark’s fees, shipping, and payout structure is key to pricing your items effectively and maximizing your profits. Here’s a quick breakdown of how Poshmark handles fees and why it’s important to factor them into your pricing strategy.
Poshmark’s fee structure is simple: there are no listing fees or monthly subscription costs. For sales under US$15, the platform takes a flat commission of US$2.95.
For sales of US$15 or more, Poshmark keeps 20 % of the sale price.
Bundles, where a buyer purchases multiple items from your closet at once, reduce the impact of that flat fee. As a rule of thumb, set a margin floor (for example, plan to make at least 40–60 % profit on each item) and walk away from weak comps.
On Poshmark, the buyer typically pays for shipping and receives a prepaid USPS Priority Mail label via email.
This label covers packages up to 5 lb at a flat rate (around US$7.97 in the U.S.). If the package exceeds 5 lb, you must upgrade to an overweight label and pay the difference; for example, the upgrade fee for a 6 lb package is around US$4.50.
Use a digital scale and weigh every order before shipping. If a bundle exceeds 5 lb, consider splitting it into two shipments. Maintain a “ship kit” with poly mailers, tape and thank‑you cards so that packing becomes quick and consistent.
Shipping discounts can help close a sale, but remember that you (the seller) cover the cost difference. For instance, offering a shipping discount of US$2 means you pay that US$2 out of your earnings. Use discounts strategically during Closet Clear Out events or private offers to likers.
Poshmark releases payment after the buyer either accepts the item or three days after delivery if the buyer doesn’t respond. Funds can be withdrawn via bank transfer, PayPal, Venmo, or mailed check.
Poshmark’s “Posh Protect” guarantees a refund if the item is not as described, so accurate listings are essential.
Luxury items priced at US$500 or more are routed through Poshmark’s Authentication service for verification; plan your shipping timeline accordingly. Use clear photos of labels and receipts to prove authenticity, especially for jewelry or designer items.
Selling clothes on Poshmark can be a rewarding experience, but to make the most of it, you need to make sure your listings are eye-catching and optimized. This includes taking great photos, using effective keywords, and providing accurate fit information. Here’s how you can create listings that attract buyers and boost your sales.
Poshmark lets you upload up to 16 photos and a short video for each listing, so take full advantage of that! Shoot in natural light whenever possible, and use a plain background to keep the focus on your item.
Make sure to capture shots from the front, back, details, and any flaws. If you can, add a photo of a mannequin or model to help show the fit.
Skip the collages. Single, square crops work best for mobile views. The first photo should be a clean, true-color shot, leaving a bit of space at the top for Poshmark's overlay. It’s also a good idea to include a size or fit shot, like waist measurement, inseam, or bust, to answer questions upfront.
When creating your title, use this formula: Brand + Item + Key Feature + Size (e.g., “Lululemon Align 25” Leggings Black Sz 6”).
Be sure to add in any relevant synonyms or style names (e.g., “workwear blazer,” “Y2K”). In your description, make it easy for buyers by bulleting key details like fabric content, fit notes, care instructions, and measurements.
Keep the tone friendly and conversational, and don’t forget to add a voice-search line like, “This runs true to size; see measurements for details.” Include style descriptors (vintage, boho, Y2K) and seasons (spring, formal, casual) to help your listing show up in search results.
A 5‑point condition scale (New with Tags, Like New, Excellent, Good, Fair) helps buyers understand wear. Disclose alterations, missing belts or small stains.
Offer try‑on photos or note model measurements so shoppers can gauge fit. Tag complementary items (“complete the look with our leather boots”) to encourage bundles.
If you want to sell on Poshmark quickly, the key is to stay active and consistent. Poshmark's algorithm rewards sellers who engage regularly and keep their listings fresh.
By sharing, participating in themed events, and staying on top of your inventory, you can boost your visibility and sales velocity. Here’s how to speed up the process and sell faster.
Poshmark’s algorithm rewards engagement. Share your top 20 % of listings daily and share new listings within hours of posting.
Join themed Posh Parties to increase exposure but avoid spamming irrelevant categories. Track views, likes and offers to identify slow movers; these should be relisted or re‑photographed to revive interest.
Send private offers to likers within 24 hours. Start with 10–20 % off plus a shipping discount; use templates to speed responses.
Participate in Poshmark’s Closet Clear Out events by reducing the price in your listing and allow the platform to notify likers automatically. Protect your margins by reserving deeper discounts for stale inventory.
Relist stale items every few weeks with fresh photos and tightened keywords. Rotate the hero image and lead with differentiators such as fabric or rare color.
After three unsuccessful relists, retire the item or move it to a liquidation bundle to free cash. Keep an organised log of relist dates to avoid duplicate listings.
Promoted Closet (Ads)
If you’re looking to take your sales up a notch, try testing a small daily budget on your higher-margin items. Keep an eye on your Cost Per Click (CPC) and compare it to your gross profit to make sure it’s worth the investment.
Target keywords that your listings are already ranking for to boost their visibility. If an item isn’t performing well, don’t be afraid to pause the ad to avoid wasting money.
Take the time to review your results each week, and focus on the campaigns that are working best. This way, you can keep your ad spend smart and efficient, while driving the best possible results.
To sell more on Poshmark, focusing on strategies that boost your average order value (AOV), attract repeat buyers, and streamline your processes is essential. Below, we show you how to put these strategies into action.
Bundles are a simple way to get buyers to add more to their carts. Offer 10–20% off when someone buys two or more items, and make sure to pin this policy at the top of your closet so everyone can see it.
You can also create “shop the look” sets by tagging complementary pieces that go well together. Create sections like “new this week” or “last chance” to create urgency and get buyers to act fast.
Don’t forget to message people who like your items with bundle suggestions to encourage larger orders.
The best way to keep customers coming back is by providing great service. Try to respond to questions quickly, ship out orders the next business day, and include a handwritten thank-you note with every package. Fast shipping not only earns “love notes” but also boosts your seller rating.
Before a buyer makes a purchase, double-check sizing and color details to avoid returns. Track your repeat buyer rate and lifetime value (LTV) to figure out which items and price points are working best for you.
Keep your closet fresh and exciting by planning mini-drops around events like back-to-school, holidays, or festivals.
Source pieces that are on-trend for the next season and test them with polls or Instagram Stories to see what your followers are into. Use scarcity language like “limited run” when it’s true, but avoid using it if the item is still readily available.
If something hasn’t sold, archive it and relist it the following season with new, more targeted keywords.
Crosslisting to other platforms (Mercari, eBay, Depop) can increase exposure. Use a simple SKU system (brand‑type‑color‑size‑month) to track items.
Reconcile your inventory weekly to ensure you delist sold items promptly and avoid double-selling. Liquidate underperformers by bundling them into discount packages or donating to make room for higher‑margin SKUs.
Shipping on Poshmark doesn’t have to be stressful. With the right approach, you can streamline the process and ensure your buyers get their items safely and quickly.
From managing weight limits to creating a thoughtful packaging experience, these tips will help you ship your items efficiently and without headaches.
Stay under 5 lb to avoid upgrade fees. Weigh each order and note the weight on your SKU sheet so you can quote shipping upgrades quickly.
If a bundle exceeds 5 lb, calculate whether splitting into two shipments is cheaper than paying the overweight fee. Before shipping, run through a checklist: confirm the correct item, size, disclosed flaws, and included accessories.
Use USPS Priority Mail supplies (free at USPS). Protect delicate items with tissue paper or poly bags and seal boxes to withstand the weather.
Add a thank‑you card with care instructions; small gestures encourage repeat business. Photograph the packed item and shipping label for your records.
As soon as you generate the label, upload the tracking info. Poshmark automatically populates it, but sending a courtesy message with the expected delivery date can help build trust with your buyers.
If something goes wrong (like a lost package or damaged item), document everything carefully. Poshmark’s buyer protection covers issues like misdelivered packages, but having photos and timestamps will make the resolution process quicker.
Live selling on Poshmark is a powerful way to engage with your audience, showcase your items in real-time, and create a fun shopping experience. If you’re looking to clear out inventory or promote new arrivals, live shows can help build buzz and boost your sales.
Live selling on Poshmark can feel like a virtual trunk show. Start with 30–45‑minute live shows and theme them by brand, size or season.
Lead with five to seven hero SKUs and sprinkle in US$15–$30 add-ons for impulse buys. Use tags for discoverability and promote the show in your closet banner. Schedule shows when your audience is active; weekday evenings and Sunday afternoons often perform well.
Preload items with starting bids to keep pace brisk. Show fabric and fit live; answer sizing questions on camera to build trust.
Use occasional giveaways to boost watch time, but don’t rely on them exclusively. Track sell‑through per show and carry winners into the next theme.
Silent shows (no talking, music only) are an option when you can’t be on camera, but keep chat lively to maintain engagement.
Share shows allow multiple sellers to showcase items in one live event. Collaborate with sellers in adjacent niches (athleisure and sneakers) to expand your audience. After the show, DM buyers with bundle suggestions. Participate in other sellers’ shows and reciprocate hosting to build community.
Poshmark can be a great way to turn beautiful pieces into profit, but it’s important to follow the platform’s guidelines and present your items clearly and professionally. Let’s have a look at how to sell jewelry on Poshmark in a legit, detailed, and profitable way.
Poshmark permits fashion and fine jewelry, but certain items like body piercings or unbranded gemstones may be prohibited; check Poshmark’s guidelines.
High‑value jewelry (US$500 or more) goes through Posh Authenticate for verification. Keep receipts, appraisals, or brand cards for premium pieces and price them by metal weight, brand comps, and gem specifications.
Disclose whether gemstones are natural or lab‑created; transparency builds trust.
Use macro shots with size references (ruler or coin). Photograph hallmarks (e.g., 14K, 925) and clasps and avoid filters that distort metal colour.
Include measurements (chain length, pendant size, stone carat) in the description. A voice‑search line like “This 18‑inch chain is solid 925 sterling silver” helps buyers using voice assistants.
Price jewelry strategically by comparing similar sold listings and considering the weight and purity of metals.
Use insured packaging for high‑value orders and document the item before shipping. Offer bundles (earrings plus necklace) to lift AOV, and provide proof of authenticity to prevent disputes.
To get momentum quickly, follow this 90‑minute checklist:
Pick five items, lint-roll and steam them. Shoot six–10 photos per item, capturing labels and any flaws. Draft titles using the formula above and paste a reusable description template with measurements.
Post the listings, tag appropriate categories and colours, and share them to followers and one relevant party. Set your bundle discount and shipping policy. Pin a welcome listing with closet rules and a size chart.
Send offers to likers (test 10–20% off plus a shipping discount). Answer questions quickly using saved responses. Create a “New This Week” section and schedule one or two relists. Log pricing, views, and likes to inform next week’s strategy.
Selling on Poshmark can be incredibly rewarding, but there are a few common mistakes that can hold you back from reaching your full potential. Let’s take a look at some common pitfalls and how to fix them fast.
One of the biggest mistakes sellers make is overpricing their items or ignoring comparable listings (comps). To price your items right, always check what similar items in the same brand, model, and condition are selling for.
Adjust your prices weekly based on the views-to-likes ratio to ensure you remain competitive. If something isn’t moving, try bundling it with other items to increase its appeal or aim to exit within 60–90 days to make room for fresh inventory.
Weak photos and vague descriptions can turn buyers away quickly. If your images are dark or blurry, reshoot them in better lighting, ideally with a plain background and no distractions.
Quality photos can make a huge difference in attracting buyers. Also, provide detailed information like fabric percentages, care instructions, and accurate measurements to reduce the risk of returns.
Be upfront about any flaws or imperfections in your items to build trust with potential buyers.
A slow response time and delayed shipping can hurt your reputation and lead to poor reviews. Turn on notifications so you can respond to questions within hours and keep the conversation flowing.
Ship out items the next business day to keep things moving fast. Be sure to mention “fast shipper” in your bio to build confidence in your speed. If you have popular SKUs, pre-pack them so you can cut down on cycle time.
Track your shipping time and make improvements if needed to ensure timely deliveries, which will help boost your ratings and encourage repeat buyers.
Leverage Poshmark’s built-in tools and features to streamline your selling process, but steer clear of unauthorized automation tools. The key to success is speed with guardrails—efficiency with accuracy.
Poshmark’s AI listing assistant is a great way to quickly draft titles and descriptions, but always verify the details before posting. This helps ensure your listings are accurate and appealing to buyers.
Use the Bundle, Offer, and Closet Sections features to boost conversions and make it easier for buyers to find and purchase your items. These tools enhance the shopping experience and can increase sales.
Try Promoted Closet ads for high-margin SKUs to increase visibility and drive more traffic to your listings. Make sure to track your ROI closely to ensure your advertising budget is being used effectively.
Join Posh Shows to accelerate discovery without relying on off-platform hacks. Live shows help you engage with your audience, showcase your products, and create excitement around your items.
Keep track of key metrics like your average selling price (ASP), sell-through rate, views→likes→offers ratio, shipping time, and repeat buyer rate. These analytics provide valuable insights into your sales performance and help you make data-driven decisions.
Maintain an SKU ledger that includes cost, list date, price changes, and net profit. This will help you stay organized and monitor your profits over time.
Invest in a digital scale and label printer to reduce errors and ensure accurate shipping. These tools will help you ship efficiently and maintain a professional level of service.
Finally, document your weekly experiments and outcomes in a single sheet to track what works and refine your strategy over time. This simple practice will help you stay on top of your business and continuously improve your selling process.
Before you get started, it helps to understand how Poshmark compares to two other major marketplaces:
One of the best things about selling on Poshmark is that it’s flexible and easy to start, making it a great side hustle for younger sellers.
For many teens and students, Poshmark is not just a way to clean out a closet; it’s a first step into entrepreneurship and digital marketing.
Selling on Poshmark is a skill that compounds. Your first sale may come from a few simple listings, but sustained success comes from systems.
Ready to get started? Elevate your entrepreneurial game with actionable advice and inspiring interviews from high-level entrepreneurs, business owners, and overall badasses in the game. Get more insight and inspiration on our blog posts, podcast episodes, or invite-only community.
How much does it cost to sell on Poshmark? There are no listing fees, but Poshmark takes a 20% commission on sales over $15 and a flat $2.95 fee on sales under $15. Shipping is covered by the buyer with a USPS Priority Mail label.
The 30-minute rule encourages sellers to respond to offers and comments within 30 minutes. Quick replies help build buyer trust and improve visibility. By staying active, you’ll increase your chances of making sales and engaging buyers with offers.
Yes, selling on Poshmark can be profitable for many. With no upfront fees, easy shipping via USPS Priority Mail label, and built-in tools like Posh Authenticate and Posh Protect, the platform offers great potential for beginners and experienced sellers alike.
To sell items on Poshmark, start by setting up a well-organized closet, taking clear photos, and pricing items based on comps. Utilize features like bundles and closet sections to encourage larger orders and increase visibility in Posh Shows.
The easiest things to sell on Poshmark are items that are trendy and in good condition, such as clothing, shoes, and accessories. Start with items that have clear comps and ASP to price them competitively. Focus on popular brands.
To sell quickly, share your listings regularly, use Promoted Closet (ads) for visibility, and offer bundles. Respond to questions fast, send offers to likers, and participate in Posh Shows to gain more exposure and speed up sales.
Shopify and Poshmark aren’t the same. Poshmark is a social marketplace focused on reselling fashion within its community, while Shopify is a platform for creating your own online store, managing branding, inventory, and sales independently outside marketplace structures.
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
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