In this episode of Hustle Inspires Hustle, Alex Quin sits down with personal branding strategist and business coach Maya Elious to talk about building a purpose-driven, profitable business rooted in clarity and confidence. Maya shares how she helps female entrepreneurs—especially women of faith and color—identify their value, articulate their message, and charge what they're worth without guilt or confusion.
The conversation covers the shift toward faith-based entrepreneurship, overcoming underpricing, the true meaning of humility in business, and the power of storytelling for positioning. With actionable advice on packaging offers, launching effectively, and aligning with meaningful values, Maya offers insight for anyone looking to grow their brand with intention and impact.
[00:00] Introduction and welcome
[02:00] Who is Maya Elious? Her mission with Build to Impact
[04:50] Blogging origins and the faith-based business connection
[09:20] Cultural shifts: Talking money, faith, and taboo topics
[14:30] The misconception of humility in business
[20:00] The power of personal branding without oversharing
[26:15] Discipline, resilience, and the youth mindset shift
[33:40] Why building community values is critical in today's world
[39:20] Finding clarity through passion and frustration
[43:00] Common pricing mistakes and how to overcome them
[50:30] How to move past hourly rates and offer high-ticket packages
[55:45] What truly makes an offer valuable?
[01:02:00] Why value-based clients matter
[01:08:10] The power of storytelling in positioning
[01:13:00] Final thoughts: legacy and ripple effect
Know What You Hate
Clarity doesn’t always come from what you love—it can start with what frustrates you. Maya explains how the things that make your blood boil can help shape your message and mission.
Don’t Shrink to Be Humble
True humility doesn’t mean undervaluing yourself. If being "humble" leads you to hide your skills, you're doing a disservice to those who need your gifts.
Announcements Aren’t Launches
Saying your offer exists is not the same as launching it. A successful launch involves consistent marketing, campaigns, and multiple touchpoints—just like major celebrities still do.
Your First Testimonial is Your Own
Even without paid clients, your own results matter. Maya teaches how to build credibility by sharing personal transformation stories to attract aligned clients.
Positioning Beats Pricing
Stop comparing prices—focus on creating value. Clients who see the value in your offer will care less about the price tag and more about the transformation they can achieve.
“People don’t know how much to charge because they’re always thinking from a place of lack.” – Alex Quin
“If being humble causes you to shrink, then you need to be something else.” – Maya Elious
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
