Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention.
Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention.
They emphasize the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, while offering actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.
Know Your Audience
You can’t serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.
Brand Voice is Everything
Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.
Use AI to Scale Smart
Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.
Build Culture, Not Just Food
Great food won’t carry your brand if the team’s morale is low. Happy employees and genuine service are core to customer retention.
Create Experience, Not Just Meals
From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.
"People come back not just for food, but for how they felt." – Alex Quin
"Use your data. That’s where your real marketing edge is." – Alex Quin
"Make sure your branding is consistent across everything—domain, socials, emails." – Michelle Chia
"Behind-the-scenes content builds trust. Show the human side." – Michelle Chia
"If your team isn’t trained, you’re leaving thousands on the table every day." – Michelle Chia
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
