Why You Should Niche Down, ft. Jason Swenk (Host of the Smart Agency Masterclass Podcast) with Alex Quin | Episode #22

November 11, 2019

Why You Should Niche Down, ft. Jason Swenk (Host of the Smart Agency Masterclass Podcast) with Alex Quin | Episode #22

CONTRIBUTOR:

Michelle C.
hustle inspires hustle podcast spotify icon
hustle inspires hustle podcast apple podcast icon
hustle inspires hustle podcast iheart radio icon
hustle inspires hustle podcast google podcast icon
hustle inspires hustle podcast youtube icon

GET LATEST BLOG UPDATES

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form

Why You Should Niche Down

We’ve teamed up with ManyChat’s Conversations 2019 as the official podcast sponsor! For our fifth episode, we sit down with legendary agency owner and the host of the Smart Agency Masterclass Podcast Jason Swenk. Jason discusses how he became an “accidental” agency owner and the challenges he faced. On top of his experiences, Jason and Alex go in on the importance of differentiating your agency from the others, focusing on a niche, and the value of understanding your client. If you currently own or are planning to own a marketing agency then this podcast will be extremely helpful in understanding the nuances and challenges of doing so.

Entrepreneurial Wisdom Nuggets:

  • You don’t need to know or do everything, understand what you lack and hire for it.
  • Don’t be a “me too” agency, know what you want and focus on that and you will reap the rewards of doing so.
Why You Should Niche Down

Podcast Outline

[01:34] A background on Jason’s agency

[02:40] The Smart Agency Masterclass Podcast

[03:00] Hiring Jason’s agency to consult for your business

[04:05] If Jason had access to his agency’s consulting when he first started

[04:41] The biggest agency villain

[05:13] The Agency Playbook

[05:50] Differentiating your agency from others

[06:44] How Alex started his agency

[10:42] When picking a niche

[11:31] The power of drilling down on a target market

[12:42] The importance of understanding your client

[14:29] When bidding for work with a client

[16:00] How to connect with Jason

Why You Should Niche Down
Credit: Jason Swenk on Instagram

Power Quotes

“Picking a niche is like a vegas buffet, you try a little of everything till you know what you like” - Jason Swenk

“If we don’t know where we’re going, how is our team going to know what decisions to focus on? ” - Jason Swenk

Resources Mentioned

JasonSwenk.com

Camtasia

Loom

ManyChat

Honeybook - Use code ALEX for 50% OFF

READ MORE BLOGS

GET LATEST BLOG UPDATES

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Why You Should Niche Down, ft. Jason Swenk (Host of the Smart Agency Masterclass Podcast) with Alex Quin | Episode #22

CONTRIBUTOR:

Michelle C.