Personal Brands and Press ft. Olumide Gbenro with Alex Quin | EP 67

In this episode, Alex Quin chats with Olumide Gbenro, a PR expert, influencer and digital community builder. He is a recognized international social media and press advisor to celebrities, influencers, and olympians. Olumide is also a notable TikToker in Indonesia known for his viral videos where he speaks in several languages. He is a businessman who has worked to grow & monetize the brands of some of the world's leading Entrepreneurs, and Startups. His influencer & business networking events attract diverse audiences and take place in various international locations ranging from Tokyo, Japan to Los Angeles, California and Bali, Indonesia.

Wisdom Nuggets

• The Internet Goldmine: The Covid pandemic has made so many people realize how much opportunity there is to work over the internet. Develop skills that companies need that can earn you thousands of dollars a month with just a smartphone, laptop and an internet connection. The opportunities are endless for the things you can do to help people over the internet.
• Ethical Publicity: Be very honest about what you can do and your accomplishments. So many people want to buy a “get rich quick” solution without taking the time and effort to develop themselves and their business. Be careful about the people that you work with and make sure that you are honest about the things you put out on social media. Don’t try to impress people, try to serve and help people.
• People Will Check You Out: As you begin to scale and go big, clients are going to check you out online to see what is available about you. This becomes very important when you start to move into the 6 and 7 figure contracts, clients are going to go online and look up your previous work and articles mentioning you. It is important to build up a personal brand so that you can position yourself to be recognized.

Podcast Outline

[01:15] What's going on everyone 

[01:52] Olumide’s background and projects

[02:26] Getting started in the PR industry

[03:20] Grow through being humble

[04:00] Living outside the States for over 5 years

[05:02] Getting into social media professionally

[06:26] Alex’s story starting UDAV

[07:52] The goldmine of working on the internet and developing valuable skills

[08:18] Don’t be comfortable with where you are currently at

[10:30] Covid-19 helping people realize the potential of working anywhere via the internet 

[13:00] Learning how to scale a business and product

[15:40] Dealing with the naysayers

[17:04] Hey (break)

[17:44] Olumide’s skills and the clients that he works with

[18:40] People are going to search about you online

[20:32] How Alex started hustling

[21:46] Ethical publicity

[22:36] Paid press and fake publicity

[23:44] Be careful about who you work with

[26:00] People will recognize you by your efforts and value you bring to others

[27:38] Leverage where you have authority

[28:20] Don’t be dishonest when talking about yourself

[32:12] Share the lessons from your losses 

[34:28] How to connect with Olumide

Power Quotes

• “Grow with humility” - Olumide Gbenro 3:20
• “Bullet point the things that you can do and tell people how you can help them solve a specific problem.” - Olumide Gbenro 7:46
• “Only people that are below you will be trying to pull you down.” Alex Quin 16:02
• “The internet is so powerful these days, just one post can change everything.” - Olumide Gbenro 24:46
• “Getting published is a validation of the good work that you are already doing.” - Alex Quin 26:03

‍Resources

Alex Quin’s Instagram

Hustle Inspires Hustle App

Hustle Inspires Hustle Instagram

Olumide Gbenro’s Website

Olumide Gbenro’s Facebook

Olumide Gbenro’s Instagram

Olumide Gbenro’s Twitter